How Media Barter Works
Transform Unwanted Assets into New Business
Media Barter In Action
With Media Barter you exchange a diminished or unwanted assets for a Media Trade Credit that can be used to help offset the total cost of a planned media spend. Here is an example.
- The Challenge
- Reclaiming Lost Value
- Closing the Loop
The Challenge
You have an asset that has diminished in value and currently has a substantially less Fair Market Value.
Reclaiming Lost Value
The diminished asset is purchased by us in the form of a Media Trade Credit in an amount equal to the value on your books, restoring $800,000 of lost value. Included in the purchase agreement is your historical media plans and expenditures.
Closing the Loop
The Media Trade Credit can now be used to offset the costs of your planned media buy. You pay $4 million and the asset to generate $5 million in advertising.
Trade the Net Trade Way and Turn Your Surplus in to Marketing Dollars
Use your surplus assets to fund your planned and budgeted advertising.
Receive Trade Credit
as payment for surplus assets.
Receive Trade Credit
up to the full book value for your assets.
(Typically, we pay between four and five times the cash liquidation value!)Receive Trade Credit
to purchase digital and traditional media across channels to power your advertising campaigns
Benefits of Working With Net Trade
Partner with Net Trade and get…
Receive Trade Credit
as payment for surplus assets.
Quickly & Easily
sell all of your surplus assets
Protect Your Brand
and in-line product
Media Barter Case Study
These Cameras Were Not a Pretty Picture
For many years, a client in the live family entertainment industry ran a promotion offering a free disposable camera with the purchase of tickets, allowing the audience to capture the event on film. Customers loved it, so it was very successful. Over three million cameras were given away.
However, in recent years, mobile phones have all but replaced film cameras. The client had 188,000 remaining cameras that were about to live up their name and become disposable. Film also expires, and these units were fast approaching their end date.
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Think you won’t be able to unload your inventory because it’s too big, or too perishable, or just too difficult? We’ve probably handled it – or something very much like it – before! We have decades of unique experience, and there’s little we haven’t done.