For many years, a client in the live family entertainment industry ran a promotion offering a free disposable camera with the purchase of tickets, allowing the audience to capture the event on film. Customers loved it, so it was very successful. Over three million cameras were given away. However, in recent years, mobile phones have…Read More

The calculus between venture capitalists (VCs) and Direct-to-Consumer (or DTC) companies is changing. We’ve seen some not-so-great exits for Peloton, Casper, and Harry’s – as well as slowing growth in categories such as DNA testing kits. There has been a corresponding slowdown in VC funding. Brands are going to have to be profitable far sooner than they…Read More

Sometimes, even a good plan can have bad outcomes. We have all experienced issues with unwanted inventory. Some of us have had issues when we decide to discard surplus, whether it’s upsetting distribution partners, losing money, or not finding any appropriate way to dispose of the unwanted inventory at all. There are a surprising number…Read More