With Net Trade, you’ll benefit from efficient, effective digital advertising. Through our partnership with MediaCrossing, an award-winning digital agency, we deliver measurable results through data-driven programmatic advertising. Combining the highest quality third-party data and leading digital technology, we help our clients reach, engage and win new customers online, across screens.
THERE ARE TWO PARTS TO ANY CORPORATE TRADE TRANSACTION:
- The unwanted asset or unused capacity
- Trade credit (or payment currency) valuation and usage
Every corporate trade transaction starts with a challenged asset, whether it’s unsold inventory, no-longer-needed equipment or some other burdensome item or unused capacity. Our clients want to know how are we going to remarket the asset into an approved secondary channel – that is, how can we sell those items in ways that won’t upset their current distribution channels and partners, and won’t have any negative brand impact.
It’s not an easy task, but at Net Trade, it’s the only thing we do. Each principal adviser here has over two decades of experience successfully structuring trade transactions. We’ve built a network of over 4,000 retail outlets and partners throughout the US, as well as export markets.
How We’ve Helped Some Clients
Customer Stuck With 350 Tons Of Chicken
The Problem: Not long ago, a client had 700,000 pounds of fresh poultry product that was made to spec for a national restaurant chain. The order was cancelled, and the client was stuck with 350 tons of poultry.
How Net Trade Helped: We paid the producer the full value for the poultry. Based on our client’s approval, we employed an FDA-approved facility to repack and freeze the product. The newly-packaged poultry was then sold into approved secondary food service channels – and the repacked cases did not display the client’s brand name.
Left Behind Equipment Presents A Dilemma
The Problem: A Net Trade Client was moving into its new world headquarters. The facility was over 1,200,000 square feet – and had previously served as a heavy manufacturing facility producing turbines. It was an incredible space, but the previous tenant had left a lot of cumbersome industrial equipment behind.
How Net Trade Helped: We actually purchased all of the cranes and machinery remaining in the facility. The cranes left in the facility were 60-ton capacity and rigged into the ceiling. We were able to bring in a team of riggers to remove the cranes, which we then sold off for parts and scrap. The result was that, on behalf of our client, we generated a sale at the highest possible price, which eliminated the costs associated with removing and selling all that equipment. The client was able focus on their business, while our team successfully cleared their space and prepped the facility for the move.
Branded Disposable Cameras Pose A Problem
The Problem: An entertainment company had run a very successful promotion that offered a disposable camera to every customer that purchased tickets for a live event that was touring nationally. At the end of the tour, the client had 20,000 cameras remaining. With the popularity of smartphones, there isn’t much of a market for disposable cameras today! To further complicate things, the cameras also featured the logo of an internationally-recognized brand on a cardboard cover. Before the cameras could be distributed in any manner, that logo had to be removed, and the cameras repacked generically.
How Net Trade Helped: The cameras were delivered to our warehouse where a temporary staging area had been set up. Our team exhaustively tested different heat applications to determine the best way to remove the branding without damaging the cameras. After numerous tests and about 1,000 destroyed cameras, we finally figured out a process that worked and was approved by our client. The cameras were then repacked and sold to event and party planning companies to use at events such as weddings. Many of the event planners were located outside of the United States.
Unfortunately, many of the corporate trade companies no longer have the expertise to handle challenging assets. Many competitors will not take title to a client’s unwanted assets. Corporate trade companies are becoming commoditized media buying services; they no longer focus on the reason a client turns to corporate trade. Many corporate trade companies talk about media, not assets.
If you want to explore ways to lower your cost of media there are a number of excellent media companies to consider. If you have a challenging asset that most be sold for a higher value, contact Net Trade. We purchase the assets that keep your CFO awake at night.