So your company is stuck with surplus inventory. You’ve explored several options, but which one will get you the most value for that surplus inventory? A friend tells you to explore trade. Upon further research, you decide your company and its idle inventory isn’t a great fit for trade – or is it?
Net Trade is here to debunk trade’s greatest misconceptions! Whether you’re a small business or a large corporation, learn why trade can help your company reclaim the lost value of idle inventory.
Misconception #1: Trade is only for big businesses and large corporations.
This couldn’t be further from the truth. While trade can certainly be a great option for large companies, it’s also a viable option for small businesses and startups looking to stretch their marketing budget. In fact, some of the biggest brands in the world have utilized trade for advertising services to get their products and services in front of a larger audience.
Misconception #2: You have to have a physical product to participate in trade.
Again, this is simply not the case. Trade, sometimes called barter, is not limited to physical products – it can also be used to trade services like advertising space or media placements. Essentially, if it has value in the media industry, it can be traded through media barter or trade.
Misconception #3: Trade can not be used to pay for traditional advertising.
This misconception likely stems from the fact that trade involves trading products or services instead of paying cash for advertising. However, the reality is that trade can be just as effective as traditional advertising, if not more so. This is because trade allows companies to get their products or services in front of a targeted audience in exchange for something they were going to produce or provide anyways. This means that companies are able to get the same level of exposure without spending any additional money on advertising.
Misconception #4: Trade is only for television and radio advertising.
While it’s true that trade is often used for television and radio advertising, it’s not limited to those mediums. In today’s digital age, trade can also be utilized for online advertising, including social media, email marketing, and banner ads. Essentially, if there is a media outlet or platform that a company is interested in utilizing, it’s likely that trade can be used to make it happen.
Misconception #5: Trade is too complicated and time-consuming.
While it’s true that trade can be a bit more complex than traditional advertising, it’s not necessarily more time-consuming. In fact, many trade companies offer turnkey solutions that handle the entire process from start to finish, making it easy for companies to participate in trade without having to devote a lot of time and resources to the process.
Overall, trade is a valuable tool that can be utilized by businesses of all sizes and industries to get their products and services in front of a larger audience. Don’t let the misconceptions about trade hold you back from exploring this cost-effective advertising option.